HIP HOP AT 50
Universal Music Group
We developed and produced the program for Universal Music Group’s celebration of the 50-year anniversary of Hip-Hop. This included partnering with the Empire State Building for a ceremony where Ja Rule, Ashanti, and Jadakis lit the top of the building gold. We then threw a celebration that evening for the artists and industry VIPs. We had performances from Ja Rule and Ashanti, a custom hip-hop curated menu by H3irloom Food Group, installations from The Boombox Room, and live graffiti by The Bronx Graffiti Art Gallery.